Sales Guides
For technical and SME foundersStart here: what founders ask first
Sales engine
How to build a repeatable sales engine
What has to be true before founder-led sales turns into something a team can run, and the right order to build it in.
ReadHiringWhen to hire your first salesperson (and who)
The readiness test, how to pick the right seniority for where you are, and what a strong 90 day ramp looks like.
ReadDemand genBuilding lead gen and demand gen before you have a team
How to pick a channel when you can only fund one, and how to tell within a quarter whether it is working.
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The Founder Field Guide
Eight short sections on the things that stall early B2B revenue. Each one ends with a single test you can run the same week.
- 1From volume to value
- 2Sharpen the ICP
- 3Sell while you build
- 4Price with confidence
- 5Tools help build process
- 6Build a weekly selling rhythm
- 7Match the motion to the buyer
- 8Pipeline to plan