Sales Mastermind for Tech Founders
A dedicated mastermind for female-identifying founders
The goal of this course offering is to equip founders with the fundamental tools, strategies, and confidence necessary to drive early sales success, including;
An actionable Ideal Customer Profile (ICP)
A pragmatic Lead Generation Approach
The confidence and skillset to effectively conduct Client Meetings
Week 1: Defining Your Ideal Customer Profile (ICP)
Objective: To provide founders with a clear, actionable ICP that will directly inform and enhance all lead generation and outreach strategies. Without a well-defined ICP, efforts to scale growth and target the right audience will be inefficient and potentially ineffective.
Topics Covered:
What an ICP is and why it’s crucial to scalable growth
Identifying and segmenting your market
The key attributes of a high-converting ICP
Practical exercises to build your ICP (demographics, pain points, buying triggers)
Tools & Templates:
ICP worksheet template
Industry segmentation guides
Sample buyer personas
Outcomes: Participants will leave with a refined, actionable ICP that can immediately be implemented to optimize lead generation and outreach efforts, driving better alignment with their target audience.
Week 2: Building a Lead Generation Engine
Objective:
To equip founders with the tools to generate and manage leads through effective channels that are closely aligned with their ICP. A well-built lead generation engine is essential to ensure consistent flow and qualification of prospects.
Topics Covered:
Lead generation strategies: inbound vs outbound
Leveraging organic vs paid channels
Setting up simple funnels for consistent lead flow
Utilizing tools for automating lead generation
Tools & Templates:
Lead generation funnel templates
Outreach and follow-up email templates
Tools list (CRM suggestions, lead management tools)
Outcomes:
Participants will develop an initial lead generation strategy and funnel structure, allowing them to begin managing and converting leads effectively by the end of the week.
Week 3: Mastering the First Client Discussion
Objective:
To give founders the confidence and skills to effectively navigate the first client conversation and move the relationship toward a successful outcome.
Topics Covered:
Structuring the first meeting for success (e.g., discovery, qualification, value proposition)
Key sales conversation techniques: active listening, asking the right questions
Handling objections and turning them into opportunities
Setting expectations and next steps in the sales process
Tools & Templates:
Call plan / client meeting agenda template
Key questions to ask during the first client discussion
Outcomes:
By the end of the week, founders will feel confident in leading their first client meetings, handling common sales objections, and setting the foundation for a productive client relationship.
